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- <text>
- <title>
- (1982) Arrested:John DeLorean
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1982 Highlights
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- November 1, 1982
- PEOPLE
- John De Lorean: A Life in the Fast Lane
- </hdr>
- <body>
- <p>Genius, jet-setter, rebel: the boy from Detroit became a driven
- man
- </p>
- <p> John Zachary De Lorean said not long ago that he is a devout
- Roman Catholic who, when in New York City, goes every day to St.
- Patrick's Cathedral. He said that he is a believer in prayer,
- and a "firm believer" in the Ten Commandments. He also, as
- improbable as it seems, detected parallels between his life and
- that of Jesus Christ. "In many ways, De Lorean said in 1980,
- "Jesus was an outsider. Some of the really big things in life
- are achieved by those who refuse to conform. I stood up for what
- I believed. I'm an outsider, and in my own small way I'm trying
- to do something."
- </p>
- <p> No one ever accused De Lorean of lacking hubris. But from all
- the evidence, his life has been less devoted to piety than to
- speed and glitter. "I live on adrenaline." De Lorean said
- flatly 13 years ago, when he was a golden boy at General Motors.
- He was still grabbing for gusto last year: "A guy's gotta do
- what he's gotta do. We only pass this way but once." A few
- months ago, just when the FBI says he began planning his
- drug-dealing scheme in earnest, De Lorean told a group of sports
- car dealers: "We will do anything to keep this company alive."
- But what he really seemed committed to keeping alive was an
- image of himself: John De Lorean, the smart and plucky maverick
- businessman, the high-stakes gambler who makes his own rules and
- always wins.
- </p>
- <p> For a classic American success story, De Lorean's beginnings
- were appropriately humble. A Depression boyhood on the
- working-class east side of Detroit. An Austrian mother he
- adored. An Alsatian father who drank and brawled when not
- working his shift at a Ford foundry. The parents separated more
- than once when John was a boy. He started working nights and
- weekends, sometimes stacking groceries; later, he played the
- saxophone in black nightclubs. "I remember the feeling of doing
- a good day's work, and that's one hell of a feeling," he told
- TIME's Alf McCreary two years ago. "I am still driven by that
- work ethic. Money is not important."
- </p>
- <p> During his freshman year as a scholarship student at Detroit's
- Lawrence Institute of Technology, his parents divorced. John De
- Lorean was drafted into the Army a year later, but never served
- overseas. After his discharge, his engineering degree in hand,
- he became a company man in his company town: he took an
- engineering job with Chrysler. At 27, armed with a night-school
- master's degree in engineering from the Chrysler Institute, he
- switched companies to design transmissions for the Packard Motor
- Car Co. Shortly he was in charge of all research and development
- for Packard. He picked up a second night-school master's, this
- one in business from the University of Michigan, and moved to
- GM as the director of Pontiac's new "advanced engineering"
- department.
- </p>
- <p> Semon ("Bunkie") Knudsen was running the Pontiac division, and
- remembers that at first, De Lorean seemed cut from the
- standard, colorless GM executive cloth. "He wasn't flamboyant
- or anything," Knudsen says. "He was just a nice young man" But
- in the late 1950s, teen-age culture, with its rock 'n' roll and
- hot-rods, was ascendant. GM wanted to liven up Pontiac's fusty,
- family-car image. De Lorean began working on engineering
- innovations that were mainly stylistic, flourishes to appeal to
- the young. His touch seemed to be unerring. Pontiacs were given
- longer axles (the much copied "wide track" look), then sleeker
- radiator grilles and vertically stacked headlights. De Lorean
- is credited by GM with investing or introducing such advances as
- concealed windshield wipers and radio antennas.
- </p>
- <p> De Lorean's master stroke, the GTO, came just after he was made
- Pontiac's chief engineer in 1961. The idea was simple: put an
- enormously powerful engine in an existing mid-size car, the Le
- Mans. The result was just what the new youth market wanted: a
- virile street dragster perfect for revving up and peeling out.
- The company planned to produce 5,000 GTOs. In 1964, the first
- model year, 31,000 were sold, and over the next four years
- 312,000 more. A rock group named Ronny and the Daytonas recorded
- a song, GTO, and it sold 1.2 million copies.
- </p>
- <p> De Lorean in 1967 had Pontiac build a special GTO convertible,
- the "Monkeemobile," for the Monkees recording group. "It was
- zany promotion," says Jim Wangers, who directed advertising for
- Pontiac during that go-go era. "But this was the sort of thing
- that John encouraged." During De Lorean's tenure, Pontiac's
- sales tripled. At the height of the GTO euphoria, he became
- general manager of the division. Says Knudsen: "John built an
- image of himself that put an aura around him as being someone
- who could do almost anything. Apparently he did a very god job
- of promoting that image."
- </p>
- <p> After giving Pontiac its new style, De Lorean gradually
- transformed himself from a button-down conformist to a vain,
- middle-aged clotheshorse. He lost 60 lbs., began lifting weights
- and started draping his 6-ft. 4-in. frame in brightly colored
- shirts, turtlenecks and nipped-at-the waist suits. He got a
- facelift (for a while he denied it) and affected longish hair,
- which he dyed black. He divorced his wife of 15 years,
- Elizabeth. He married gorgeous, California-blond Kelly Harmon,
- then 20 (half his age), daughter of Tom Harmon, the legendary
- football player.
- </p>
- <p> After three years, John and Kelly were divorced, and he won
- custody of their adopted son, Zachary, now 11. He dated
- starlets, and, by now, every move had flair. In London, after
- just a single date he arranged to send one woman a dozen roses
- every day for a month. "I am myself." De Lorean said in 1969.
- "I get very tired of this swinger label. I am really a pretty
- conservative guy." Indeed, there is no evidence that he ever
- used drugs.
- </p>
- <p> At the GM of a decade ago, however, De Lorean seemed exotic.
- His high profile, in all of its manifestations, rankled some
- straitlaced executive colleagues. Others simply wearied of his
- professional swagger. "When John was at General Motors, people
- either loved him or they hated him," says J. Patrick Wright, a
- business journalist who wrote De Lorean's 1979 memoir, On a
- Clear Day You Can See General Motors. According to the book, De
- Lorean's febrile management style, impolitic brilliance and
- impatience with bureaucracy worked against him. In a chapter
- called "How Moral Men Make Immoral Decisions," De Lorean makes
- much of his own ethics.
- </p>
- <p> Despite his idiosyncrasies, De Lorean's progress through the
- ranks continued. Indeed, in 1972, on the eve of his second
- divorce, he was elevated to the command-post 14th floor as the
- executive in charge of all North American car and truck
- manufacturing (salary and bonuses: $650,000). He worked at the
- new job for six months. "I felt I was no longer playing in the
- field," he says. "I was the guy up there in the stand, and I
- missed the spirit of aggressive competition."
- </p>
- <p> So he quit. The resignation made him even more of a
- white-collar folk legend, the free-spirited rebel who "fired
- GM," which suited De Lorean fine. "That was some salary to give
- up," he said in 1980, "but I have never worried about money. I
- do things for themselves." Richard Gerstenberg, then chairman
- of GM, arranged for De Lorean to take over as president of the
- National Alliance of Business, an organization of socially
- conscious executives. Among other good works, the group
- encouraged employment of ex-convicts.
- </p>
- <p> A month after De Lorean left GM, he wed Fashion Model Cristina
- Ferrare, then 22. The two had a daughter: Kathryn, now 8.
- "Cristina and I have an idyllic relationship," he said
- recently. Cristina agreed: "Every night, I pray to God and
- thank Him. Then I lean over and touch John and thank him too."
- They settled into a two-story apartment on New York's Fifth
- Avenue and spent weekends on a $3.5 million, 430-acre estate in
- rural New Jersey, an hour from Manhattan. They also own a lush
- 48-acre spread in California's San Diego County; it has been on
- the market for $4 million, and last week the price was raised
- to $5 million--the amount of De Lorean's bail.
- </p>
- <p> His other holdings, which the FBI estimates at $28 million,
- excluding his interest in the De Lorean Motor Co. (DMC), form
- a motley portfolio. Since 1973 he has owned 1 1/2% of the New
- York Yankees. For a decade he had owned a piece of the San Diego
- Chargers football franchise, but in 1976 he sold out and, he
- says, "took a big loss." His putative reason: drug use by
- Charger players. Said De Lorean: "Our youth look on them as
- heroes, and I didn't want anything to do with these guys in
- relation to their drug problem."
- </p>
- <p> For all his supposed scruples, however, De Lorean was building
- a reputation for questionable business dealings. A scheme to
- promote miniature race cars failed, under a cloud, in the
- mid-1970s. An accomplice in several controversial ventures has
- been Roy Sigurd Nesseth, a former used-car dealer about De
- Lorean's age. Los Angeles Socialite Hazel Dean, sixtyish, has
- claimed in court that Nesseth, acting in concert with De Lorean,
- defrauded her of several million dollars in the 1970s after she
- hired Nesseth to manage her affairs. De Lorean and Nesseth in
- 1976 took over a failing Wichita, Kans., Cadillac dealership.
- After reneging on various agreements, they were sued by the
- former owner and local bank. De Lorean leased his 3,000-acre
- Idaho ranch to Clark Higley, a local farmer, then mortgaged the
- ranch for $880,000 in 1976 and defaulted on the mortgage. Higley
- was evicted. Says Higley: "De Lorean is as smooth as silk. His
- henchman, Roy Nesseth, was on the scene giving us a real
- struggle. They're just crooks." Inventor Pete Avery of Phoenix
- says that De Lorean cheated him out of the lucrative rights to
- a widely used automobile coolant system. Yet Avery, after years
- of litigation with De Lorean, appreciates his charm. "He's a
- vicious man," says Avery, but adds: "I like the guy. That
- s.o.b. is the only guy I've ever known who has charisma. If he
- came into town today, I'd buy him dinner."
- </p>
- <p> Charles De Lorean, 56, an Ohio Cadillac dealer who invested
- $100,000 in his older brother's company, believes that John was
- "set up" for the drug bust. "It's totally against his ethical
- and moral character," says Charles. But even more, it seems, the
- younger De Lorean thinks John is too canny to blunder so badly.
- "He's not dumb enough to put himself into a situation like
- that."
- </p>
- <p> Other people who know De Lorean are amazed, and many of them
- saddened, at his fall. Thomas Murphy, who was GM vice chairman
- when De Lorean left the company, feels "very sorry for his
- family, in particular. I'm just glad that I wasn't faced with
- this kind of temptation." William Collins has known De Lorean
- since 1958, when they worked together at Pontiac, and until 1979
- was vice president of DMC. "I think his fantastic ego just drove
- him to do almost anything," Collins says. Journalist Wright
- blames De Lorean's blinding ambition: "He wanted that company
- to work. He wanted that car to be successful. He wanted to show
- the people here in Detroit he could to it."
- </p>
- <p> De Lorean's most telling flaw of all may have been blindness to
- his flaws. "I haven't failed at anything of importance," he once
- said. "I am not capable of addressing failure." Yet he may have
- known that something was wrong. Two years ago, in Ulster, when
- DMC's prospects were brightest, John De Lorean confessed to a
- certain gnawing discomfort with himself. "I am not a good
- example for other people," he said. "I am not a serene person,
- nor do I have peace of mind. I am not sure how I got the way I
- am now, but I am driven by a force, and that is not a goody way
- to live." But, he added, "I am lucky." He was lucky.
- </p>
- <p>-- By Kurt Andersen. Reported by Barbara B. Dolan/Detroit and
- Joseph Pilcher/Los Angeles</p>
-
- </body>
- </article>
- </text>
-